Process: Discover


Using gathered understanding and an identified strategy, we create and generate ideas to develop the core proposition and personality of the brand. The process includes exploration of several different routes that bring together different aspects of the brand.

Through a deep understanding of your brand, we identify the design need. Examination of your business environment and your target audience generate market understanding. Who is doing what well?

Where could it improve? We find an insight that lifts a brand out of the ordinary and elevates it to tell a new story.